Tracking Tokens

Here are the 6 current tracking tokens (macros) available for the traffic platform.

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# Token Name Token Description
1{MOBI_CARRIER}Mobile carrier of visitor
2{MOBI_COST}Impression cost
3{MOBI_DEVICE}Device model of visitor
5{MOBI_TRACKING_ID}Unique ID of the click/impression
6{MOBI_VENDOR}Device Vendor of visitor

MobiCow Conversion Tracking

S2S (Server-to-Server) Postback URL (Campaign Specific){clickid}

S2S (Server-to-Server) Postback URL (Global){clickid}

Special Notes:

There above example is for campaign specific and global postbacks. The UNIQUEID will be different in your MobiCow account.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

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