Frequently Asked Questions

Updated on: April 3, 2024 at 3:05 PM

What is a tracking token and how do I use them?

Please read our explanation located here.

What is a conversion pixel?

A conversion is a specific goal a user completes on your site. With your traffic platform account, you can track conversions and the profit you make by installing a unique pixel code on your site.

What is a S2S (Server-to-Server) Postback?

A Server-to-server postback URL is the most secure and reliable method of counting conversions. It allows you to track conversions without the need of placing image pixels or javascript code on your pages. If your traffic network and tracking software support S2S postback, we recommend using it versus firing image pixels or using javascript code options.

I noticed you're missing a token from a traffic network. Can I submit it?

Yes. Please submit any missing tokens through our contact form.

I found an error with a token. How can I let you know?

If you have found an error with one (or multiple) tracking tokens, please let us know through our contact form.

I would like to advertise on TrackingTokens.com. How can I contact you?

For advertising opportunites, please contact us through our contact form.

I'm a rep from X traffic network and would like our tokens added. How can I submit them?

Please contact us through our contact form.

What tracking software do you recommend?

Tracking is critical for optimizing online advertising campagins. While there are many trackers to choose from, you can find our recommended tracking soultions here.

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