Tracking Tokens

Here are the 23 current tracking tokens (macros) available for the traffic platform.

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# Token Name Token Description
1[BID_ID]Returns unique bid ID
2[CAMPAIGN_ID]Returns a unique campaign ID in our system
3[CLICK_ID]Returns a unique click ID
4[COUNTRY]Returns a country name
5[CREATIVE_ID]Returns a unique creative ID in our system
6[DBL – ENCODED_CLICK_REDIRECT]Returns double encoded click redirect
7[DOMAIN]Returns the domain name
8[ENCODED_CLICK_REDIRECT]Returns encoded click redirect
9[HTTP_REFERRER]Returns HTTP referrer of the visitor
10[IFA]Returns a device IFA
11[IMPRESSION_ID]Returns a unique impression ID
12[KEYWORD]Returns a keyword (if any)
13[MACMD5]Returns Mac MD5 hash
14[PLACEMENT_ID]Returns a unique ad placement ID
15[PUB_IAB_CAT]Returns the publisher IAB category
16[PUBLISHER_ID]Returns a unique ID of the publisher that can contain several websites
17[RANDOM_NUMBER]Returns a random number
18[SITE_ID]Returns a unique website ID
19[SOURCE_ID]Returns a unique ID of the traffic source consisting of publisher ID + “:” + site ID + “:” + placement ID
20[SSP_ID]Returns a unique SSP ID
21[UNENCODED_CLICK_REDIRECT]Returns unencoded click redirect
22[USER_ID]Returns a unique ID of the visitor
23[WINNING_PRICE]Returns winning price of the impression

GlobalNetwork Conversion Tracking

S2S (Server-to-Server) Postback URL

Updates Soon

Special Notes:

Be sure to pass click ID – [CLICK_ID] – in one of the available UTM parameters to avoid clicks discrepancy.

Example:[SOURCE_ID]&utm_medium=CPM&utm_campaign=GLOBALNETWORK &utm_content=[CLICK_ID]


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
  2. Thrive
  3. BeMob
  4. Tracking Desk
  5. AdsBridge

We Recommend:

Voluum Tracking Software

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