Tracking Tokens

Here are the 24 current tracking tokens (macros) available for the traffic platform.

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# Token Name Token Description
1[BID_ID]Returns unique bid ID
2[BID_PRICE]Cost of the click
3[CAMPAIGN_ID]Returns a unique campaign ID in these system
4[CLICK_ID]Returns a unique click ID
5[COUNTRY]Returns a country name
6[CREATIVE_ID]Returns a unique creative ID in the system
7[DBL – ENCODED_CLICK_REDIRECT]Returns double encoded click redirect
8[DOMAIN]Returns the domain name
9[ENCODED_CLICK_REDIRECT]Returns encoded click redirect
10[HTTP_REFERRER]Returns HTTP referrer of the visitor
11[IFA]Returns a device IFA
12[IMPRESSION_ID]Returns a unique impression ID
13[KEYWORD]Returns a keyword (if any)
14[MACMD5]Returns Mac MD5 hash
15[PLACEMENT_ID]Returns a unique ad placement ID
16[PUB_IAB_CAT]Returns the publisher IAB category
17[PUBLISHER_ID]Returns a unique ID of the publisher that can contain several websites
18[RANDOM_NUMBER]Returns a random number
19[SITE_ID]Returns a unique website ID
20[SOURCE_ID]Returns a unique ID of the traffic source consisting of publisher ID + “:” + site ID + “:” + placement ID
21[SSP_ID]Returns a unique SSP ID
22[UNENCODED_CLICK_REDIRECT]Returns unencoded click redirect
23[USER_ID]Returns a unique ID of the visitor
24[WINNING_PRICE]Returns winning price of the impression

GlobalNetwork Conversion Tracking

S2S (Server-to-Server) Postback URL


Special Notes:

Be sure to pass click ID – [CLICK_ID] – in one of the available UTM parameters to avoid clicks discrepancy.

Example:[SOURCE_ID]&utm_medium=CPM&utm_campaign=GLOBALNETWORK &utm_content=[CLICK_ID]


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

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  5. AdsBridge

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