Here are the 14 current tracking tokens (macros) available for the Bing.com traffic platform.
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|#||Token Name||Token Description|
|1||Adgroup ID that triggered the ad|
|2||Ad ID of the displayed ad|
|3||Match type of the bid (|
|4||Campaign ID that triggered the ad|
|5||Device type of where the click came from |
|6||The string text (that you define) to the right of the colon if the ad is displayed on the content network|
|7||The string text (that you define) to the right of the colon if the ad is displayed on a mobile device|
|8||The string text (that you define) to the right of the colon will be substituted into the URL if the ad is displayed as a native ad|
|9||The string text (that you define) to the right of the colon if the ad is displayed on the search network|
|10||Match type that triggered the ad (|
|11||Keyword ID that triggered the display of the ad|
|12||ID of the product that triggered the ad (Bing merchant center for product ads only)|
|13||Search query text that the visitor entered|
|14||Target ID of the keyword ("kwd") or remarketing list ("aud") that triggered the ad|
Bing Conversion Tracking
S2S (Server-to-Server) Postback URL
Bing Ads uses Universal Event Tracking (UET). Please read the support documentation here.
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