Tracking Tokens

Here are the 10 current tracking tokens (macros) available for the traffic platform.

Voluum Tracking Software
# Token Name Token Description
1{banner}Creative of the ad
2{bid}Cost of the click
3{campaign}Campaign ID
4{carrier}ISP of the visitor
5{conversion}Unique ID of the click/impression
6{ip}IP of the visitor
7{query}Keyword from publisher site
8{search_referrer_domain}Referring domain
9{source_subid}Traffic source ID
10{state}State of the visitor

ActiveRevenue Conversion Tracking

S2S (Server-to-Server) Postback URL


Special Notes:

There are no special notes about using tokens.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
  2. RedTrack
  3. Thrive
  4. BeMob
  5. AdsBridge

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