Tracking Tokens

Here are the 11 current tracking tokens (macros) available for the traffic platform.

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# Token Name Token Description
1{campaign_id}Campaign ID
2{campaign_name}Campaign name
3{cid}Unique ID of the click/impression
4{geo}Country code of visitor
5{keyword}Bidded keyword
6{long_campaign_id}Sends UUID campaign ID
7{match}Sends the bidded keyword of the visit (keyword campaigns only)
8{target}Sends the target id
9{target_url}Target URL (popup campaigns only)
10{traffic_type}Traffic type (popup or domain)
11{visitor_type}Visitor type (adult or non-adult)

ZeroPark Conversion Tracking

S2S (Server-to-Server) Postback URL uses generated ID's for conversion tracking. Check the documentation on their site.

Example ZeroPark postback URL:{clickid}

Special Notes:

There are no special notes about using tokens.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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