Tracking Tokens

Here are the 27 current tracking tokens (macros) available for the traffic platform.

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# Token Name Token Description
1{adspot_id}Ad spot ID
2{adspot_name}Ad spot name
3{browser}Browser type of visitor
4{browser_id}Browser ID
5{campaign}Campaign name
6{campaign_id}Campaign ID
7{carrier}–°arrier of the visitor
8{carrier_id}Carrier ID
9{category}Categories detected
10{category_id}Category ID
11{cost}CPM price, CPC price...
12{creative_id}Creative ID
13{device_type}Device type
14{device_type_id}Device type ID
16{format}Creative format (width x height) for banners (315x300, 300x250, etc) and name for other, example: popunder, mobile popunder
17{format_id}Creative format ID
18{geo}2-char country code
19{ip}Visitor IP address
20{keywords}Keywords collected
21{lang}2-char language code
22{os}Operating system of the visitor
23{os_id}Operating system ID
24{pricing_model}CPM, CPC, etc
26{site_host}Site URL
27{site_id}Site ID

TrafficStars Conversion Tracking

S2S (Server-to-Server) Postback URL{click_id}&some_another_param=test

Special Notes:

When using S2S tracking, it's necessary to receive and send back the unique click_id parameter (40 characters [0-9a-f]). In order to do this, be sure to include the {click_id} placeholder in all your links.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
  2. RedTrack
  3. Thrive
  4. BeMob
  5. AdsBridge

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