Here are the 27 current tracking tokens (macros) available for the TrafficStars.com traffic platform.
| # | Token Name | Token Description |
|---|
| 1 | {adspot_id} | Ad spot ID |
|---|---|---|
| 2 | {adspot_name} | Ad spot name |
| 3 | {browser} | Browser type of visitor |
| 4 | {browser_id} | Browser ID |
| 5 | {campaign} | Campaign name |
| 6 | {campaign_id} | Campaign ID |
| 7 | {carrier} | Сarrier of the visitor |
| 8 | {carrier_id} | Carrier ID |
| 9 | {category} | Categories detected |
| 10 | {category_id} | Category ID |
| 11 | {cost} | CPM price, CPC price... |
| 12 | {creative_id} | Creative ID |
| 13 | {device_type} | Device type |
| 14 | {device_type_id} | Device type ID |
| 15 | {ecpc} | ECPC |
| 16 | {format} | Creative format (width x height) for banners (315x300, 300x250, etc) and name for other, example: popunder, mobile popunder |
| 17 | {format_id} | Creative format ID |
| 18 | {geo} | 2-char country code |
| 19 | {ip} | Visitor IP address |
| 20 | {keywords} | Keywords collected |
| 21 | {lang} | 2-char language code |
| 22 | {os} | Operating system of the visitor |
| 23 | {os_id} | Operating system ID |
| 24 | {pricing_model} | CPM, CPC, etc |
| 25 | {referrer} | Referrer |
| 26 | {site_host} | Site URL |
| 27 | {site_id} | Site ID |
TrafficStars Conversion Tracking
S2S (Server-to-Server) Postback URL
http://example.com/?some_param=1234567&tracking_param={click_id}&some_another_param=test
Special Notes:
When using S2S tracking, it's necessary to receive and send back the unique click_id
parameter (40 characters [0-9a-f]). In order to do this, be sure to include the {click_id}
placeholder in all your links.
USER AGREEMENT:
All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.
Notice an error or a missing token? Click here to let us know!
