Tracking Tokens

Here are the 11 current tracking tokens (macros) available for the traffic platform.

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# Token Name Token Description
1{ACLID}Unique ID of the click/impression
2{AdID}Ad creative ID
3{BanID}Banner creative ID
4{BanName}Banner creative name
5{BidValue}Bid value
6{BLPID}Banner and landing page ID
7{BLPName}Name of the banner and landing page
8{CampaignID}Campaign ID
9{Location}Location of the visitor
10{SiteName}Name of the publisher site that triggered the ad
11{SpotName}Location of the ad spot

TrafficJunky Conversion Tracking

S2S (Server-to-Server) Postback URL


Special Notes:

There are no special notes about using tokens.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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