Tracking Tokens

Here are the 11 current tracking tokens (macros) available for the traffic platform.

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# Token Name Token Description
1{ad_id}Unique ID of the ad
2{CLICK_ID}Unique ID of the click/impression
3{campaign_id}Unique ID of the campaign
4{channel_id}Channel ID of where the ad is displayed
5{group_id}Group ID
6{keywords}Keywords list of what triggered the ad
7{site_id}Site ID of the site where ad is displayed
8{v_browser}Browser of the visitor
9{v_country}Country of the visitor
10{v_language}Language of the visitor
11{v_os}Operating system of the visitor

TrafficForce Conversion Tracking

S2S (Server-to-Server) Postback URL{clickid}

Special Notes:

There are no special notes about using tokens.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
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  3. Thrive
  4. BeMob
  5. AdsBridge

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