Tracking Tokens

Here are the 12 current tracking tokens (macros) available for the traffic platform.

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# Token Name Token Description
1{}Banner ad ID
2{}Banner ad name
3{banner.size}Banner ad size (width x height)
4{}Campaign ID
5{categories}Category target
6{}Bid for click/impression (cost)
7{}Target name
8{time.stamp}Timestamp of visit
9{user.browser}Browser name of the visitor
10{}Country of the visitor
11{user.browser}Browser name of the visitor
12{user.os}Operating system of the visitor

TrafficFactory Conversion Tracking

S2S (Server-to-Server) Postback URL

TrafficFactory does not support conversion tracking.

Special Notes:

There are no special notes about using tokens.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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