Tracking Tokens

Here are the 9 current tracking tokens (macros) available for the traffic platform.

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# Token Name Token Description
1{campaign_id}Campaign ID
2{campaign_item_id}Campaign item ID
3{click_id}Unique ID of the click/impression
5{site}Site of the referring publisher
6{site_id}Site ID
8{title}Title of the ad
9{thumbnail}Thumbnail ID of the image creative

Taboola Conversion Tracking

S2S (Server-to-Server) Postback URL


Image Pixel URL

<img src="//{encoded_page_url}" width="0" height="0" />

JavaScript Conversion Tag

<scripttype="text/javascript"> window._tfa = window._tfa ||[]; _tfa.push({notify:"action", name:"conversion"}); </script> <scriptsrc="//"></script>

Special Notes:

Taboola uses account specific ID's. Use the generator under your account. JavaScript conversion code must be placed between the <head></head> tags on your conversion page.

The above image pixel amd JavaScript conversion tag code is an example. "UNIQUEID" will be replaced with your own account info.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

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