Here are the 18 current tracking tokens (macros) available for the StartApp.com traffic platform.
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| # | Token Name | Token Description |
|---|
| 1 | bid_cost | Cost (CPC) of your bid |
|---|---|---|
| 2 | bid_type | Campaign payment model |
| 3 | campaign_id | Unique ID of the campaign |
| 4 | startapp_country | Country of the visitor |
| 5 | creative_id | Unique ID of the creative |
| 6 | creative_name | Creative name |
| 7 | startapp_advertising_id | Google advertising ID of the visitor |
| 8 | startapp_app_id | Unique ID of the app |
| 9 | startapp_click_id_placeholder | Unique ID of the click/impression |
| 10 | startapp_connection_type | Connection type |
| 11 | startapp_device_brand | Device brand of the visitor |
| 12 | startapp_device_model | Device model of the visitor |
| 13 | startapp_device_type | Device type (mobile or tablet) of the visitor |
| 14 | startapp_isp_name | ISP/Carrier of the visitor |
| 15 | startapp_os_version | Operating system version of the visitor |
| 16 | startapp_pub_id | Unique ID of the publisher app |
| 17 | startapp_publisher_category | Publisher category |
| 18 | user_id | Android ID or IDFA of the visitor |
StartApp Conversion Tracking
S2S (Server-to-Server) Postback URL
http://www.startappinstalls.com/trackinstall/selfservice?d={clickid}
Special Notes:
Do not use encapsulators around StartApp tokens (e.g. {token} or (token) etc.).
They should look like this: "http://domain.com?creative=creative_id".
USER AGREEMENT:
All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.
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