Tracking Tokens

Here are the 18 current tracking tokens (macros) available for the traffic platform.

Voluum Tracking Software
# Token Name Token Description
1bid_costCost (CPC) of your bid
2bid_typeCampaign payment model
3campaign_idUnique ID of the campaign
4startapp_countryCountry of the visitor
5creative_idUnique ID of the creative
6creative_nameCreative name
7startapp_advertising_idGoogle advertising ID of the visitor
8startapp_app_idUnique ID of the app
9startapp_click_id_placeholderUnique ID of the click/impression
10startapp_connection_typeConnection type
11startapp_device_brandDevice brand of the visitor
12startapp_device_modelDevice model of the visitor
13startapp_device_typeDevice type (mobile or tablet) of the visitor
14startapp_isp_nameISP/Carrier of the visitor
15startapp_os_versionOperating system version of the visitor
16startapp_pub_idUnique ID of the publisher app
17startapp_publisher_categoryPublisher category
18user_idAndroid ID or IDFA of the visitor

StartApp Conversion Tracking

S2S (Server-to-Server) Postback URL{clickid}

Special Notes:

Do not use encapsulators around StartApp tokens (e.g. {token} or (token) etc.).

They should look like this: "".


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
  2. RedTrack
  3. Thrive
  4. BeMob
  5. AdsBridge

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