(RTB) Tracking Tokens

Here are the 16 current tracking tokens (macros) available for the traffic platform.

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# Token Name Token Description
1{adId}Unique ID of the ad
2{app_id}App ID
3{appType}App Type
4{campaignId}Unique ID of the campaign
5{carrier}Carrier of the visitor
6{contextualIds}Comma-separated list of contextual segment ID's
7{device}Device of the visitor
8{demographicIds}Comma-separated list of data segment ID's
9{domain}Domain name where ad was clicked
10{dpid}SHA1 hashed platform-specific ID
11{did}SHA1 hashed device ID (IMEI when available, or else MEID or ESN)
12{networkId}Unique ID of the exchange
13{pageURL}Page URL where ad was clicked
14{postbackId}Unique ID of the click/impression
15{siteId}Unique ID of the site
16{uid}Represents either {dpid} or {did}, in that order of priority

SiteScout Conversion Tracking

S2S (Server-to-Server) Postback URL{clickid}

Special Notes: uses unique account ID's for conversion tracking. You need to replace the token "UNIQUEID" above with the one provided in your SiteScout account.

NOTE: All macros are currently case-sensitive!


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
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  3. BeMob
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  5. AdsBridge

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