Tracking Tokens

Here are the 8 current tracking tokens (macros) available for the traffic platform.

Voluum Tracking Software
# Token Name Token Description
1{rcid}Appends the conversion tokens to be used for conversion tracking
2{repBannerid}Tracks the unique ad creative ID
3{repCampaignid}Tracks the unique campaign ID
4{repCpc}Tracks the unique bid ID
5{repRandom}Substitutes a randomly generated value associated with the click
6{repTimestamp}Substitutes a unix time value associated with the click
7{repUnique}Substitutes the unique clickcode value associated with the click
8{repZoneid}Tracks the unique zone ID

Reporo Conversion Tracking

S2S (Server-to-Server) HTTP Postback URL{var1}

S2S (Server-to-Server) HTTPS Postback URL{var1}

Example using {rcid} macro in your banner click link{rcid}

Special Notes:

Conversion tracking must be activated by your Reporo account manager, the option is available in the administration interface (ask for “conversion string replace” to be selected).

Full documentation can be found here:


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
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