Here are the 13 current tracking tokens (macros) available for the OutBrain.com traffic platform.
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| # | Token Name | Token Description |
|---|
| 1 | {{ad_id}} | ID of the ad |
|---|---|---|
| 2 | {{ad_title}} | Title of the ad |
| 3 | {{campaign_id}} | Unique ID of the campaign |
| 4 | {{doc_title}} | Doc title |
| 5 | {{ob_click_id}} | Unique ID of the click/impression |
| 6 | {{origsrcid}} | Publisher ID of the target site |
| 7 | {{origsrcname}} | Publisher name of the target site |
| 8 | {{promoted_link_id}} | ID of the extrenal link |
| 9 | {{publisher_id}} | Unique ID of the publisher were ad was served |
| 10 | {{publisher_name}} | Name of the publisher were ad was served |
| 11 | {{section_id}} | Unique ID of the section were ad was served |
| 12 | {{section_name}} | name of the section were ad was served |
| 13 | {{time_stamp}} | Time stamp of the click |
OutBrain Tracking Example
Example Tracking Code
http://www.yourdomain.com/article?utm_term={{origsrcid}}&utm_source={{ad_id}}
OR
https://tr.outbrain.com/pixel?ob_click_id=UNIQUEID
Special Notes:
There are no special notes about using OutBrain.com tokens.
USER AGREEMENT:
All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.
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