Here are the 11 current tracking tokens (macros) available for the MillennialMedia.com traffic platform.
MillennialMedia Tokens (Mobile App Download)
| # | Token Name | Token Description |
|---|
| 1 | {goalid} | Goal ID |
|---|---|---|
| 2 | [:_jv_aaid:][:_jv_uaid:] | Device ID of the visitor |
| 3 | [:_jv_acid:] | Ad creative |
| 4 | [:_jv_apid:] | Placement ID |
| 5 | [:_jv_uip:] | IP address of the visitor |
| 6 | [:_jv_urid:] | Unique ID of the click/impression |
MillennialMedia Tokens (Mobile Web)
| # | Token Name | Token Description |
|---|
| 1 | {goalid} | Goal ID |
|---|---|---|
| 2 | [:_jv_acid:] | Ad creative |
| 3 | [:_jv_apid:] | Placement ID |
| 4 | [:_jv_uip:] | IP address of the visitor |
| 5 | [:_jv_urid:] | Unique ID of the click/impression |
MillennialMedia Conversion Tracking
S2S (Server-to-Server) Postback URL
http://cvt.mydas.mobi/handleConversion?goalid={UNIQUEID}&urid={clickid}
Special Notes:
MillennialMedia.com uses unique goal ID's for conversion tracking (generated at the CAMPAIGN level). You need to replace the token
"UNIQUEID" above with the one provided in your MillennialMedia account.
USER AGREEMENT:
All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.
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