Tracking Tokens

Here are the 11 current tracking tokens (macros) available for the traffic platform.

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MillennialMedia Tokens (Mobile App Download)

# Token Name Token Description
1{goalid}Goal ID
2[:_jv_aaid:][:_jv_uaid:]Device ID of the visitor
3[:_jv_acid:]Ad creative
4[:_jv_apid:]Placement ID
5[:_jv_uip:]IP address of the visitor
6[:_jv_urid:]Unique ID of the click/impression

MillennialMedia Tokens (Mobile Web)

# Token Name Token Description
1{goalid}Goal ID
2[:_jv_acid:]Ad creative
3[:_jv_apid:]Placement ID
4[:_jv_uip:]IP address of the visitor
5[:_jv_urid:]Unique ID of the click/impression

MillennialMedia Conversion Tracking

S2S (Server-to-Server) Postback URL{UNIQUEID}&urid={clickid}

Special Notes: uses unique goal ID's for conversion tracking (generated at the CAMPAIGN level). You need to replace the token "UNIQUEID" above with the one provided in your MillennialMedia account.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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