LookSmart.com Tracking Tokens

Here are the 11 current tracking tokens (macros) available for the LookSmart.com traffic platform.

Voluum Tracking Software
# Token Name Token Description
1{ad_id}Ad ID of the ad that was served to the visitor. You can match this value with IDs in the AdCenter ad level reports to see which of your ads received the most clicks, impressions or conversions
2{banner}Ad ID of the ad that was served to the visitor
3{city}City or region name of the visitor
4{country}Two-letter country code (ISO 3166-2)
5{keyword}The matched bidded keyword
6{keyword_id}ID of your matched keyword
7{pubfeed}Primary ID of the query source
8{query}Visitor's search text (also known as the query term)
9{state}State or province values are available for AU, BR, CA, DE, ES, GB, IN, NL, SE, US locales
10{subid} - Secondary ID of the query source (often combined with {pubfeed}, e.g. {pubfeed}.{subid}, to determine full source)
11{zip} - Zip or postal code values are available for CA, DE, US locales

LookSmart Conversion Tracking

S2S (Server-to-Server) Postback URL

Coming Soon

Special Notes:

There are no special notes about using LookSmart tokens.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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