Facebook.com Tracking Tokens

Here are the 6 current tracking tokens (macros) available for the Facebook.com traffic platform.

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# Token Name Token Description
1{{ad.id}}Ad identifer of your ad (ad_id)
2{{ad.name}}Name of the ad (ad_name)
3{{adset.id}}Ad set ID (adset_id)
4{{adset.name}}Name of the ad set (adset_name)
5{{campaign.id}}Campaign ID (campaign_id)
6{{campaign.name}}Name of the campaign (campaign_name)

Facebook Conversion Tracking

S2S (Server-to-Server) Postback URL

Coming Soon

Special Notes:

Placement parameters are no longer supported on the Facebook.com advertising platform.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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