Tracking Tokens

Here are the 18 current tracking tokens (macros) available for the traffic platform.

Voluum Tracking Software
#Token NameToken Description
1{{{ad_id}}}Unique ID of the ad
2{{{ad_name}}}Name of the campaign
3{{{app}}}Name of the app
4{{{bidhash}}}Unique ID of the click/impression
5{{{carrier}}}Carrier name
6{{{category}}}IAB category of site or app
7{{{country}}}Country name of the visitor
8{{{creative_id}}}Unique ID of the ad creative
9{{{device}}}Device name of the visitor
10{{{idfa}}}iOS user IDFA
11{{{ip}}}IP address of the visitor
12{{{media}}}Media type (site or app)
13{{{os}}}Operating system of the device
14{{{os_version}}}Operating system version of the device
15{{{placement}}}Name of site or app where ad is displayed
16{{{site}}}Name of the site
17{{{subcategory}}}IAB subcategory of the site or app
18{{{ua}}}User agent

Decisive Conversion Tracking

S2S (Server-to-Server) Postback URL{clickid}

Special Notes:

There are no special notes about using tokens.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
  2. RedTrack
  3. Thrive
  4. BeMob
  5. AdsBridge

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