Tracking Tokens

Here are the 26 current tracking tokens (macros) available for the traffic platform.

Voluum Tracking Software
# Token Name Token Description
1{BANNER_ID}Numerical ID of the banner
2{CAMP_ID}Numerical ID of the campaign
3{CARRIER_ID}ID of the mobile carrier
4{CLICK_ID}Unique ID for a click
5{COST}Cost of the click/impression in CPV
6{COUNTRY}ISO3 country code
7{IMAGEID}Numerical ID you set for the creative
8{IMAGELABEL}Label you set for the creative
9{IMAGENAME}Name you set for the creative
10{KEYWORD}Matched keywords in your campaign, separated by commas
12{OS}Operating system targeted in short form
13{PLATFORM}Device platform the traffic came from - ( MOBILE/TABLET/DESKTOP/IPTV etc.)
14{PUB_ID}Publisher ID
15{RANDOM}A random number for cache busting
16{RESOLUTION}Screen resolution in a format like 1280x760
17{UNIXTIME}Current unix time in EPOCH
18{WIFI}Wifi traffic indicator (should be 1 if the user is not on a 3G/LTE or any kind of cellular network)
19{ZONE_ID}ID of the ad spot of the publisher

ClickPapa Conversion Tracking

Postback URL{API_KEY}/

Postback Parameters

1zone_idID of the spot where you made the conversion
2campaign_idID of the campaign that delivered the conversion
3geoThe 2 or 3 letter format of the country where the visitor came from
4amountThe amount of the sale you made (optional)
5creative_idID of the creative where you made the conversion (optional)
6conversion_idID of the sale or conversion in your system (optional)
7sale_typeType of the sale - example: ppl (optional)

Example Postback URL (With Parameters){API_KEY}/?zone_id=1&campaign_id=2&amount=1.456

Special Notes:

ClickPapa uses unique API tokens on the account level. You can create one in your ClickPapa profile in the API Access box.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
  2. RedTrack
  3. Thrive
  4. BeMob
  5. AdsBridge

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