Tracking Tokens

Here are the 14 current tracking tokens (macros) available for the traffic platform.

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# Token Name Token Description
1%guid%Unique ID of the click/impression (auto-generated)
2%carrier%Carrier name
3%d%IMEI (MD5 encrypted)
4%device%Phone (device) model
5%manufacturer%Phone (device) manufacturer name
6%campaignid%Unique ID of the campaign
7%creativeid%Unique ID of the creative
8%ip%IP address of the device
9%pubid%Unique advertiser ID or app developer
10%dapp%Unique ID of the app
11%city%City name
12%state%State name
13%androidid%Android device ID
14%framework%OS version of the device Conversion Tracking

S2S (Server-to-Server) Postback URL{clickid}

Image Pixel URL

<img src="{guid}&type=image" height="1px" width="1px" />

Special Notes:

There are no special notes about using tokens.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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