Tracking Tokens

Here are the 10 current tracking tokens (macros) available for the traffic platform.

Voluum Tracking Software
# Token Name Token Description
1{adgroupID}ID of the ad group
2{campaignID}ID of the campaign
3{carrier}Mobile carrier name
4{connectiontype}Connection type
5{country}2 character country code
6{creativeID}ID of the creative
7{date}Date of the traffic received
8{keyword}Keyword that triggered the ad displayed
9{transactionID}** Only Server to Server conversion tracking ** Transaction ID that identifies the impression
10{zone}Zone ID where the ad is displayed

AdXpansion Conversion Tracking

S2S (Server-to-Server) Postback URL{clickid}

Image Pixel URL

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Special Notes: uses unique account ID's for conversion tracking. You need to replace the token "UNIQUEID" above with the one provided in your AdXpansion account.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
  2. RedTrack
  3. Thrive
  4. BeMob
  5. AdsBridge

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