Google AdWords Tracking Tokens

Here are the 14 current tracking tokens (macros) available for the Google AdWords traffic platform.

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# Token Name Token Description
1{adid}Unique ID of the ad
2{adposition}Ad position
3{campid}Campaign ID
4{creative}Ad creative
5{device}Device type
6{devicemodel}Device model (mobile or tablet)
7{ifcontent:display}Did the click come from display network
8{ifcontent:mobile}Did the click come from a mobile device
9{ifsearch:search}Did the click come from search
10{keyword}Bidded keyword
11{matchtype}Bidded keyword match type
12{network}Network type (search or display)
13{placement}Website placement for display network
14{target}Category placement for display network

Google AdWords Conversion Tracking

JavaScript Conversion Tag (Example)

Here's what a correct conversion tracking tag should look like (except for the conversion ID and label, which will look different in your tag)

<script type="text/javascript"> /* <![CDATA[ */ var google_conversion_id = 123456789; var google_conversion_language = "en"; var google_conversion_format = "2"; var google_conversion_color = "ffffff"; var google_conversion_label = "AAAAAAAAAAAAAAAAAAA"; var google_remarketing_only = false; /* ]]> */ </script> <script type="text/javascript" src="//"> /script> <noscript> <div style="display:inline;"> <img height="1" width="1" style="border-style:none;" alt="" src="// ?label=AAAAAAAAAAAAAAAAAAA&amp;guid=ON&amp;script=0"/> </div> </noscript>

Special Notes:

There are no special notes about using Google AdWords tokens.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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