Here are the 19 current tracking tokens (macros) available for the Google AdWords traffic platform.
| # | Token Name | Token Description |
|---|
| 1 | {adid} | Unique ID of the ad |
|---|---|---|
| 2 | {adposition} | Ad position |
| 3 | {campid} | Campaign ID |
| 4 | {creative} | Creative Ad's ID |
| 5 | {device} | Device type |
| 6 | {devicemodel} | Device model (mobile or tablet) |
| 7 | {ifmobile:[value]} | Whatever you define for "[value]," if your ad's clicked from a mobile phone |
| 8 | {ifnotmobile:[value]} | Whatever you define for "[value]," if your ad's clicked from a tablet or computer |
| 9 | {ifcontent:[value]} | Whatever you define for "[value]," if your ad's clicked from a site in the Display Network |
| 10 | {ifsearch:[value] | Whatever you define for "[value]," if your ad's clicked from a the Google Search Network |
| 11 | {keyword} | Bidded keyword |
| 12 | {matchtype} | Match type of the keyword that triggered your ad ("e" for exact, "p" for phrase, or "b" for "broad") |
| 13 | {network} | Network type ("g" for Google search, "s" for a search partner, "d" for the Display, "u" for a Smart Shopping Campaign, "ytv" for YouTube videos, "yts" for YouTube search, or "vp" for video partners) |
| 14 | {placement} | Website placement for display network |
| 15 | {target} | Category placement for display network |
| 16 | {targetid} | The ID of the keyword (labeled "kwd"), dynamic search ad ("dsa") target, remarketing list target ("aud"), product partition ("pla"), or hotel group partition ("hpi") that triggered an ad |
| 17 | {gclid} |
Unique click identifier for your ad |
| 18 | {ignore} | Ignores tracking elements of your final URL to help reduce crawl load on your website |
| 19 | {random} | A random Google-generated number (an unsigned 64-bit integer), commonly used to force the page to reload |
Google AdWords Conversion Tracking
JavaScript Conversion Tag (Example)
Here's what a correct conversion tracking tag should look like (except for the conversion ID and label, which will look different in your tag)
<script type="text/javascript">
/* <![CDATA[ */
var google_conversion_id = 123456789;
var google_conversion_language = "en";
var google_conversion_format = "2";
var google_conversion_color = "ffffff";
var google_conversion_label = "AAAAAAAAAAAAAAAAAAA";
var google_remarketing_only = false;
/* ]]> */
</script>
<script type="text/javascript"
src="//www.googleadservices.com/pagead/conversion.js">
/script>
<noscript>
<div style="display:inline;">
<img height="1" width="1" style="border-style:none;" alt=""
src="//www.googleadservices.com/pagead/conversion/123456789/
?label=AAAAAAAAAAAAAAAAAAA&guid=ON&script=0"/>
</div>
</noscript>
Special Notes:
USER AGREEMENT:
All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.
