Here are the 7 current tracking tokens (macros) available for the Advertise.com traffic platform.
| # | Token Name | Token Description |
|---|
| 1 | <<ADVPBTOKEN>> | External ID for postback |
|---|---|---|
| 2 | <<AFFSUB>> | Unique ID of the publisher (includes sub-partners for optimization) |
| 3 | <<ECPC>> | Cost per click/impression |
| 4 | <<DOMAIN>> | Domain that launched the New Tab or Push notification |
| 5 | <<GEO>> | Visitor's location |
| 6 | <<IP>> | Visitor's IP address |
| 7 | <<KEYWORD>> | Returns same data as <<DOMAIN>> |
Advertise Conversion Tracking
S2S (Server-to-Server) Postback URL
Special Notes:
Advertise.com uses unique account ID's for conversion tracking. You need to replace the token "UNIQUEID" above with the one provided from your rep (you need to request it).
Depending on your tracker's format for unique {clickid} token, you need to make sure you assign it to the parameter &sid= to <<ADVPBTOKEN>>. Then append all your ad click URL'S to include &sid=<<ADVPBTOKEN>>.
Here's an example URL string that would be generated in a campaign if you were using the Voluum tracking platform. You would place this URL string in the destination URL field on your ad inside Advertise.com:
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All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.
