Tracking Tokens

Here are the 5 current tracking tokens (macros) available for the traffic platform.

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# Token Name Token Description
1<<ADVPBTOKEN>>Passes postback token
2<<AFFSUB>>Unique ID of the publisher (includes sub-partners for optimization)
3<<ECPC>>Cost per click/impression
4<<TERMS_HTML>>Acutal searched keyword/phrase of visitor
5<<TERMS_HTML_KW>>Bidded keyword

Advertise Conversion Tracking

S2S (Server-to-Server) Postback URL{clickid}

Special Notes: uses unique account ID's for conversion tracking. You need to replace the token "UNIQUEID" above with the one provided from your rep (you need to request it).

Depending on your tracker's format for unique {clickid} token, you need to make sure you assign it to the parameter &sid= to <<ADVPBTOKEN>>. Then append all your ad click URL'S to include &sid=<<ADVPBTOKEN>>.

Here's an example URL string that would be generated in a campaign if you were using the Voluum tracking platform. You would place this URL string in the destination URL field on your ad inside<<AFFSUB>>&terms_html=<<TERMS_HTML>>&terms_html_kw=<<TERMS_HTML_KW>>&ecpc=<<ECPC>>&sid=<<ADVPBTOKEN>>


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
  2. Thrive
  3. BeMob
  4. Tracking Desk
  5. AdsBridge

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