Tracking Tokens

Here are the 17 current tracking tokens (macros) available for the traffic platform.

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# Token Name Token Description
1{BID}Bid ceiling
2[CAMPAIGNNAME]Campaign name
3{CHANNEL}Publisher channel
4{CITY}City of the visitor
5{COUNTRYCODE}Country of the visitor
6{CPV}Actual winning price of impression after bid
7{IPADDRESS}IP address of the visitor
8{MEDIAID}Creative unique ID
9{PLACEMENTID}Placement ID of the site target
10{PLACEMENTNAME}Placement name of the site target
11{RANDOMVAR}Random variable
12{RESOLUTION}Detected screen resolution of the visitor
13{S2SPARAM}Conversion tracking
14{SITEID}Publisher site ID
15{SIZE}Size of creative
16{SUBCHANNEL}Publisher sub channel
17{USERAGENT}Browser and device -OS, browser, what version

AdSupply Conversion Tracking

S2S (Server-to-Server) Postback URL{insert_your_macro_here}

Special Notes:

There are no special notes about using tokens.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
  2. RedTrack
  3. Thrive
  4. BeMob
  5. AdsBridge

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