Tracking Tokens

Here are the 18 current tracking tokens (macros) available for the traffic platform.

Voluum Tracking Software
# Token Name Token Description
1[advertiser]Advertiser profile ID (mandatory for tracking)
2[ban]Creative ID
3[browser]Visitor browser name
4[campaign]Unique ID of the campaign
5[city]Visitor city name
6[clickid]Unique ID of the click/impression (mandatory for tracking)
7[connection_type]1 = DSL, 2 = Wi-Fi, 3 = everything else
8[country]Country code of the visitor
9[device_make]Manufacturer of visitor device
10[ip]IP address of the visitor device
11[lang]Language of the visitor browser
12[org]ISP organization
13[packcpm]Format ID
14[platform]Platform name
15[region]Region name of the visitor
16[timestamp]Time in seconds (cache buster)
17[udid]IDFA advertising identifier
18[user_timezone]Site ID of the target that sent the visitor

AdCash Conversion Tracking

S2S (Server-to-Server) Postback URL{clickid}

Special Notes: generates unique campaign tracking ID's for parameters - (e.g. &idform, &campagne, etc.). Check your AdCash account for more information.


All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
  2. RedTrack
  3. Thrive
  4. BeMob
  5. AdsBridge

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