Here are the 11 current tracking tokens (macros) available for the Taboola.com traffic platform.
| # | Token Name | Token Description |
|---|
| 1 | {campaign_id} | Campaign ID |
|---|---|---|
| 2 | {campaign_item_id} | Campaign item ID |
| 3 | {campaign_name} | Name of the campaign |
| 4 | {click_id} | Unique ID of the click/impression |
| 5 | {platform} | Platform of used by visitor (desktop, tablet, mobile) |
| 6 | {site} | Site of the referring publisher |
| 7 | {site_domain} | Name of website or URL |
| 8 | {site_id} | Site ID |
| 9 | {timestamp} | Timestamp when ad was served |
| 10 | {title} | Title of the ad |
| 11 | {thumbnail} | Thumbnail ID of the image or video creative |
Taboola Conversion Tracking
S2S (Server-to-Server) Postback URL
EXAMPLE: https://trc.taboola.com/actions-handler/log/3/s2s-action?click-id=UNIQUEID
Image Pixel URL
<img src="//trc.taboola.com/UNIQUEID/log/3/action?name=Conversion&item-url={encoded_page_url}" width="0" height="0" />
JavaScript Conversion Tag
<scripttype="text/javascript">
window._tfa = window._tfa ||[];
_tfa.push({notify:"action", name:"conversion"});
</script>
<scriptsrc="//cdn.taboola.com/libtrc/UNIQUEID/tfa.js"></script>
Special Notes:
Taboola uses account specific ID's. Use the generator under your account. JavaScript conversion code must be placed between the <head></head> tags on your conversion page.
The above image pixel amd JavaScript conversion tag code is an example. "UNIQUEID" will be replaced with your own account info.
USER AGREEMENT:
All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.
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