Here are the 28 current tracking tokens (macros) available for the Mojiva.com traffic platform.
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| # | Token Name | Token Description |
|---|
| 1 | %COUNTRYCODE% | Replace with a country code extracted from ad call |
|---|---|---|
| 2 | %CPID% | Replace with a unique ID of the ad |
| 3 | %DEVICEHEIGHT% | Replace with the device screen height |
| 4 | %DEVICEWIDTH% | Replace with the device screen width |
| 5 | %DID% | Replace with domain (site) ID where the ad impression occurred |
| 6 | %DMA% | Replace with dma (metro) code as entered in the ad call using parameter "dma" |
| 7 | %ELINK% | Replace with an encoded link for tracking the click back to the destination URL |
| 8 | %HEIGHT% | Replace with max image height based on UA passed in the ad call |
| 9 | %LATITUDE% | Replace with the latitude value of the user device (either passed in the ad call or auto detected by IP) |
| 10 | %LINK% | Replace with a link (wrap URL) for tracking the click back to the destination URL |
| 11 | %LINK%?redir= | Replace with a link (wrap URL) for tracking the click back to the destination URL while redirecting to the URL provided by the advertiser |
| 12 | %LONGITUDE% | Replace with the longitude value of the user device (either passed in the ad call or auto detected by IP) |
| 13 | %PHONE_BRAND% | Replace with the corresponding phone brand name from WURFL |
| 14 | %PHONE_MODEL% | Replace with the corresponding phone model name from WURFL |
| 15 | %RANDOM% | Replace with a random number |
| 16 | %REFURL% | Encoded URL of web page where the ad impression occured |
| 17 | %REGIONCODE% | Replace with a region code (a state code in case of US) |
| 18 | %SID% | Impression ID is passed through the landing page |
| 19 | %TIMESTAMP% | Replace with the Unix timestamp |
| 20 | %TRACKURL% | Replace with a link for tracking impressions |
| 21 | %UID% | Unique ID of the visitor |
| 22 | %VAR_androidid% | Android ID (if passed in by publisher) |
| 23 | %VAR_idfa% | IDFA iOS6+ identifierForAdvertising (if passed in by publisher) |
| 24 | %VAR_macaddress% | MAC Address (if passed in by publisher) |
| 25 | %VAR_openudid% | OpenUDID (if passed in by publisher) |
| 26 | %VAR_secureudid% | SecureUDID (if passed in by publisher) |
| 27 | %WIDTH% | Replace with max image width based on UA passed in the ad call |
| 28 | %ZIP% | Replace with zip code as entered in the ad call |
Mojiva Conversion Tracking
S2S (Server-to-Server) Postback URL
Updates soon
Special Notes:
There are no special notes about using Mojiva.com tokens.
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