Here are the 24 current tracking tokens (macros) available for the GlobalNetwork.pro traffic platform.
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| # | Token Name | Token Description |
|---|
| 1 | [BID_ID] | Returns unique bid ID |
|---|---|---|
| 2 | [BID_PRICE] | Cost of the click |
| 3 | [CAMPAIGN_ID] | Returns a unique campaign ID in these system |
| 4 | [CLICK_ID] | Returns a unique click ID |
| 5 | [COUNTRY] | Returns a country name |
| 6 | [CREATIVE_ID] | Returns a unique creative ID in the system |
| 7 | [DBL – ENCODED_CLICK_REDIRECT] | Returns double encoded click redirect |
| 8 | [DOMAIN] | Returns the domain name |
| 9 | [ENCODED_CLICK_REDIRECT] | Returns encoded click redirect |
| 10 | [HTTP_REFERRER] | Returns HTTP referrer of the visitor |
| 11 | [IFA] | Returns a device IFA |
| 12 | [IMPRESSION_ID] | Returns a unique impression ID |
| 13 | [KEYWORD] | Returns a keyword (if any) |
| 14 | [MACMD5] | Returns Mac MD5 hash |
| 15 | [PLACEMENT_ID] | Returns a unique ad placement ID |
| 16 | [PUB_IAB_CAT] | Returns the publisher IAB category |
| 17 | [PUBLISHER_ID] | Returns a unique ID of the publisher that can contain several websites |
| 18 | [RANDOM_NUMBER] | Returns a random number |
| 19 | [SITE_ID] | Returns a unique website ID |
| 20 | [SOURCE_ID] | Returns a unique ID of the traffic source consisting of publisher ID + “:” + site ID + “:” + placement ID |
| 21 | [SSP_ID] | Returns a unique SSP ID |
| 22 | [UNENCODED_CLICK_REDIRECT] | Returns unencoded click redirect |
| 23 | [USER_ID] | Returns a unique ID of the visitor |
| 24 | [WINNING_PRICE] | Returns winning price of the impression |
GlobalNetwork Conversion Tracking
S2S (Server-to-Server) Postback URL
EXAMPLE: http://rtb.adx1.com/log?action=conversion&key=UNIQUEID
Special Notes:
Be sure to pass click ID – [CLICK_ID] – in one of the available UTM parameters to avoid clicks discrepancy.
Example: http://domain.com/?utm_source=[SOURCE_ID]&utm_medium=CPM&utm_campaign=GLOBALNETWORK &utm_content=[CLICK_ID]
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