Here are the 26 current tracking tokens (macros) available for the ClickPapa.com traffic platform.
| # | Token Name | Token Description |
|---|
| 1 | {BANNER_ID} | Numerical ID of the banner |
|---|---|---|
| 2 | {CAMP_ID} | Numerical ID of the campaign |
| 3 | {CARRIER_ID} | ID of the mobile carrier |
| 4 | {CLICK_ID} | Unique ID for a click |
| 5 | {COST} | Cost of the click/impression in CPV |
| 6 | {COUNTRY} | ISO3 country code |
| 7 | {IMAGEID} | Numerical ID you set for the creative |
| 8 | {IMAGELABEL} | Label you set for the creative |
| 9 | {IMAGENAME} | Name you set for the creative |
| 10 | {KEYWORD} | Matched keywords in your campaign, separated by commas |
| 11 | {LABEL} | Same as {IMAGELABEL} |
| 12 | {OS} | Operating system targeted in short form |
| 13 | {PLATFORM} | Device platform the traffic came from - ( MOBILE/TABLET/DESKTOP/IPTV etc.) |
| 14 | {PUB_ID} | Publisher ID |
| 15 | {RANDOM} | A random number for cache busting |
| 16 | {RESOLUTION} | Screen resolution in a format like 1280x760 |
| 17 | {UNIXTIME} | Current unix time in EPOCH |
| 18 | {WIFI} | Wifi traffic indicator (should be 1 if the user is not on a 3G/LTE or any kind of cellular network) |
| 19 | {ZONE_ID} | ID of the ad spot of the publisher |
ClickPapa Conversion Tracking
Postback URL
http://www.clickpapa.com/postback/{API_KEY}/
Postback Parameters
| 1 | zone_id | ID of the spot where you made the conversion |
|---|---|---|
| 2 | campaign_id | ID of the campaign that delivered the conversion |
| 3 | geo | The 2 or 3 letter format of the country where the visitor came from |
| 4 | amount | The amount of the sale you made (optional) |
| 5 | creative_id | ID of the creative where you made the conversion (optional) |
| 6 | conversion_id | ID of the sale or conversion in your system (optional) |
| 7 | sale_type | Type of the sale - example: ppl (optional) |
Example Postback URL (With Parameters)
http://www.clickpapa.com/postback/{API_KEY}/?zone_id=1&campaign_id=2&amount=1.456
Special Notes:
ClickPapa uses unique API tokens on the account level. You can create one in your ClickPapa profile in the API Access box.
USER AGREEMENT:
All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.
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