Here are the 21 current tracking tokens (macros) available for the Microsoft Ads traffic platform.
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| # | Token Name | Token Description |
|---|
| 1 | {AdGroup} |
Name of the ad group that triggered the ad |
|---|---|---|
| 2 | {AdGroupId} |
Adgroup ID that triggered the ad |
| 3 | {AdId} | Ad ID of the displayed ad |
| 4 | {BidMatchType} | Match type of the bid (e=bidded exact p=bidded phrase b=bidded broad c=bidded content) |
| 5 | {Campaign} | The name of the campaign that triggered the ad |
| 6 | {CampaignId} | Campaign ID that triggered the ad |
| 7 | {Device} | Device type of where the click came from m=mobile t=tablet device c=desktop or laptop computer) |
| 8 | {Keyword} |
Keyword that triggered the click |
| 9 | {IfContent:string} | The string text (that you define) to the right of the colon if the ad is displayed on the content network |
| 10 | {IfMobile:string} | The string text (that you define) to the right of the colon if the ad is displayed on a mobile device |
| 11 | {IfNotMobile:string} | The string text (that you define) to the right of the colon if the ad is displayed on a desktop, laptop, or tablet device |
| 12 | {IfNative:string} | The string text (that you define) to the right of the colon will be substituted into the URL if the ad is displayed as a native ad |
| 13 | {IfSearch:string} | The string text (that you define) to the right of the colon if the ad is displayed on the search network |
| 14 | {IfPLA:string} | The string text (that you define) to the right of the colon will be substituted into the URL if the ad is displayed as a product ad |
| 15 | {MatchType} | Match type that triggered the ad (e=exact p=phrase b=broad c=content) |
| 16 | {msclkid} | Unique ID of the click/impression |
| 17 | {Network} |
The ad network that served the ad (o=owned (Bing, AOL & Yahoo) s=syndicated (search partner sites) a=audience) |
| 18 | {OrderItemId} | Keyword ID that triggered the display of the ad |
| 19 | {ProductId} | ID of the product that triggered the ad (Bing merchant center for product ads only) |
| 20 | {QueryString} | Actual Search Query text that the visitor entered |
| 21 | {TargetId} |
ID of the keyword ("kwd"), remarketing or audience list ("aud"), dynamic ad target ("dat"), product partition ("pla"), or targeted location ID ("loc") that triggered the ad |
Bing Conversion Tracking
S2S (Server-to-Server) Postback URL
Bing Ads uses Universal Event Tracking (UET). Please read the support documentation here.
Special Notes:
Bing Ads is unable to support URLs that use custom parameters.
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