Bing.com Tracking Tokens (Bing Ads)


Here are the 14 current tracking tokens (macros) available for the Bing.com traffic platform.


Thrive
# Token Name Token Description
1{AdGroupId}Adgroup ID that triggered the ad
2{AdId}Ad ID of the displayed ad
3{BidMatchType}Match type of the bid (e=bidded exact p=bidded phrase b=bidded broad c=bidded content)
4{CampaignId}Campaign ID that triggered the ad
5{Device}Device type of where the click came from m=mobile t=tablet device c=desktop or laptop computer)
6{IfContent:string}The string text (that you define) to the right of the colon if the ad is displayed on the content network
7{IfMobile:string}The string text (that you define) to the right of the colon if the ad is displayed on a mobile device
8{IfNative:string}The string text (that you define) to the right of the colon will be substituted into the URL if the ad is displayed as a native ad
9{IfSearch:string}The string text (that you define) to the right of the colon if the ad is displayed on the search network
10{MatchType}Match type that triggered the ad (e=exact p=phrase b=broad c=content)
11{OrderItemId}Keyword ID that triggered the display of the ad
12{ProductId}ID of the product that triggered the ad (Bing merchant center for product ads only)
13{QueryString}Search query text that the visitor entered
14{TargetId}Target ID of the keyword ("kwd") or remarketing list ("aud") that triggered the ad

Bing Conversion Tracking

S2S (Server-to-Server) Postback URL

Bing Ads uses Universal Event Tracking (UET). Please read the support documentation here.

Special Notes:

Bing Ads is unable to support URLs that use custom parameters.

USER AGREEMENT:

All tokens and information on this site is provided AS IS. We are not responsible for any errors, missing tokens, changes or lost income as the result of using any information on this site. By using this site, you are acknowledging that you agree to our terms of service.

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Popular Tracking Software:

  1. Voluum
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  3. Tracking Desk
  4. AdsBridge

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