Here are the 30 current tracking tokens (macros) available for the Avazu.com traffic platform.
| # | Token Name | Token Description |
|---|
| 1 | {ad_size} | Width and height of the ad |
|---|---|---|
| 2 | {appstore_url} | App store URL for an installed app |
| 3 | {bundle_id} | Application bundle or package name - intended to be a unique ID across exchanges |
| 4 | {campaign_id} | Unique ID for the campaign |
| 5 | {campaign_name} | Name of the campaign |
| 6 | {carrier} | Carrier name |
| 7 | {category} | IAB category of site or app |
| 8 | {country} | Country of visitor |
| 9 | {creative_id} | Unique ID for the creative |
| 10 | {datetime} | Date and time of RTB auction |
| 11 | {device_model} | Model of the device |
| 12 | {device_vendor} | Device vendor |
| 13 | {exchange} | Name of RTB exchange |
| 14 | {gps} | GPS coordinates |
| 15 | {ip} | IP address of visitor |
| 16 | {md5_did} | MD5 hashed device ID (e.g. IMEI, MEID, or ESN) |
| 17 | {md5_dpid} | MD5 hashed platform-specific ID (e.g. Android ID or UDID for iOS) |
| 18 | {media} | App or site |
| 19 | {os_version} | Device operating system version |
| 20 | {os} | Device operating system |
| 21 | {publisher_id} | ID of the publisher (seller) |
| 22 | {publisher_name} | Name of the publisher |
| 23 | {sha1_did} | SHA1 hashed device ID (e.g. IMEI, MEID, or ESN) |
| 24 | {sha1_dpid} | SHA1 hashed platform-specific ID (e.g. Android ID or UDID for iOS) |
| 25 | {site_url} | Domain of the site |
| 26 | {source_id} | ID of the site or app that the ad is being served on |
| 27 | {source_name} | Name for the site or app the ad is served on |
| 28 | {subid} | Unique ID of the click/impression |
| 29 | {timestamp} | UNIX timestamp of RTB auction |
| 30 | {ua} | Device user agent |
Avazu.com Postback URL's
S2S (Server-to-Server) Postback URL
http://mdsp.avazutracking.net/tracking/s2s.php?subid={clickid}
Special Notes:
Avazu.com's tracking system only supports HTTP GET requests, but NOT HTTP POST requests.
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